Some expiremental computer modelling
This is an image I created for the Developing an Existing Brand section of the new Claros website. It’s intended to convey the distillation process involved when creating or developing a brand and identity. I’ve always felt that designing a visual identity and creating a brand is a bit like making whisky where you take a lot of different ingredients, put them through a variety of processes and end up with the final essence of who and what you are. Then again, that’s just me.